Towards a more sustainable future through a Circular Economy
From left: Filippo Brandolini, Utilitalia Vicepresident; Dario Baroni, McDonald’s Italy CEO; Antonio D’Amato, Seda International Packaging Group President; Carlo Montalbetti, General Director Comieco; Frank Matano, campaign ambassador.
Assisting consumers in the fulfilment of their responsibilities.
On the 13th of July, Seda joined the first stop of McDonald's Italy Sustainability Roadshow in Rome, at Piazza di Spagna’s McDonald’s restaurant, the very first one inaugurated in Italy in 1986!
The Sustainability Roadshow is one of the ambitious projects involving our partnership with McDonald’s and Comieco – supported by FISE Assoambiente and Utilitalia – that aims at moving towards a 100% sustainable future.
This great initiative showcases our common path towards the ecological transition and aims at educating consumers to develop correct habits when separating collection turning these into consolidated best practices.
McDonald’s Sustainability Roadshow next stops:
20th of October 2021 - Bologna
