Jova Beach Party 2022 is a clean success thanks to environmental partners Seda, Comieco and WWF

Jova Beach Party 2022 – the most eagerly-awaited travelling musical festival in Italy – ended a few weeks ago. And what a success it’s been! A total of over 500,000 partiers on 12 beaches enjoying 21 Jovanotti concerts across Italy with the sustainability of paper packaging at heart.

Because every single-use paper cup, lid and container was made by Seda from certified fully renewable and recyclable materials that respect the environment and European forest industry.

What’s more, thanks to our partnership with the WWF and Italian recycling association Comieco, more than 385,000 used paper containers went into separate waste collection and entered a recycling virtuous circle. Which means they’re already on their way to being used as new paper products or packaging.

The journey continues… and it’s circular!

Jova Beach Party with environmental partners Seda, Comieco and WWF: 0% waste 100% party!

Seda packaging range developed for the Jova Beach Party 2022