Seda is pleased to announce the launch of an exciting partnership with Lorenzo Cherubini, better known as Jovanotti, one of Italy’s most popular singer-songwriters! We’ll be helping to bring recycling to Jova Beach Party 2022 - the most eagerly awaited musical show of the summer!

The touring show, now in its second year, is the very first of its kind to focus on helping spread the conscious use, reuse and recycling of renewable materials.

The partnership was announced on #WorldEnvironmentalDay to stress our joint commitment to playing an active role in the development of a low-carbon, water-efficient circular economy.